An Examination of the Opportunities and Challenges of Conversational Artificial Intelligence in Small and Medium Enterprises
This study aims to examine the potential benefits and challenges associated with conversational artificial intelligence (CAI) implementation within small and medium enterprises (SMEs). The study employs a comprehensive literature review and thematic analysis as the primary data collection and interp...
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| Format: | Article |
| Language: | English |
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Financial University
2023-01-01
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| Series: | Review of Business and Economics Studies |
| Subjects: | |
| Online Access: | https://rbes.fa.ru/jour/article/view/258/215 |
| _version_ | 1797229022267047936 |
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| author | Wahyu Fahrul Ridho |
| author_facet | Wahyu Fahrul Ridho |
| author_sort | Wahyu Fahrul Ridho |
| collection | DOAJ |
| description | This study aims to examine the potential benefits and challenges associated with conversational artificial intelligence (CAI) implementation within small and medium enterprises (SMEs). The study employs a comprehensive literature review and thematic analysis as the primary data collection and interpretation methods. CAI technologies are examined, including chatbots, virtual assistants, and automated response systems. These technologies offer SMEs opportunities to automate customer service operations, gain valuable customer insights, and enhance operational efficiency. However, their integration also presents technical difficulties, financial constraints, data privacy and security concerns, and inherent CAI limitations. The study results provide a nuanced understanding of CAI's role in SMEs, offering insights into practical applications, potential benefits, and hurdles. The findings highlight SMEs’ need to strategically approach AI implementation, balancing the potential benefits and associated challenges. The key conclusion drawn from this study is that the strategic and well-planned adoption of CAI can significantly benefit SMEs. However, it should be viewed as an augmentation of existing operations rather than a complete replacement. This study also identifies the need for future research, particularly empirical studies examining the implementation of CAI in SMEs and exploring its long-term impacts and ethical implications. |
| first_indexed | 2024-04-24T15:05:59Z |
| format | Article |
| id | doaj.art-19ecb00b75974eeba6b02b91e5e5d0b9 |
| institution | Directory Open Access Journal |
| issn | 2308-944X 2311-0279 |
| language | English |
| last_indexed | 2024-04-24T15:05:59Z |
| publishDate | 2023-01-01 |
| publisher | Financial University |
| record_format | Article |
| series | Review of Business and Economics Studies |
| spelling | doaj.art-19ecb00b75974eeba6b02b91e5e5d0b92024-04-02T13:12:56ZengFinancial UniversityReview of Business and Economics Studies2308-944X2311-02792023-01-01113617https://doi.org/10.26794/2308-944X-2023-11-3-6-17An Examination of the Opportunities and Challenges of Conversational Artificial Intelligence in Small and Medium EnterprisesWahyu Fahrul Ridho0https://orcid.org/0000-0002-2447-2032National Development University “Veteran” of East JavaThis study aims to examine the potential benefits and challenges associated with conversational artificial intelligence (CAI) implementation within small and medium enterprises (SMEs). The study employs a comprehensive literature review and thematic analysis as the primary data collection and interpretation methods. CAI technologies are examined, including chatbots, virtual assistants, and automated response systems. These technologies offer SMEs opportunities to automate customer service operations, gain valuable customer insights, and enhance operational efficiency. However, their integration also presents technical difficulties, financial constraints, data privacy and security concerns, and inherent CAI limitations. The study results provide a nuanced understanding of CAI's role in SMEs, offering insights into practical applications, potential benefits, and hurdles. The findings highlight SMEs’ need to strategically approach AI implementation, balancing the potential benefits and associated challenges. The key conclusion drawn from this study is that the strategic and well-planned adoption of CAI can significantly benefit SMEs. However, it should be viewed as an augmentation of existing operations rather than a complete replacement. This study also identifies the need for future research, particularly empirical studies examining the implementation of CAI in SMEs and exploring its long-term impacts and ethical implications.https://rbes.fa.ru/jour/article/view/258/215artificial intelligence (ai)conversational ai (cai)small and medium enterprisessmedigital businessdigital transformationai implementationliterature review |
| spellingShingle | Wahyu Fahrul Ridho An Examination of the Opportunities and Challenges of Conversational Artificial Intelligence in Small and Medium Enterprises Review of Business and Economics Studies artificial intelligence (ai) conversational ai (cai) small and medium enterprises sme digital business digital transformation ai implementation literature review |
| title | An Examination of the Opportunities and Challenges of Conversational Artificial Intelligence in Small and Medium Enterprises |
| title_full | An Examination of the Opportunities and Challenges of Conversational Artificial Intelligence in Small and Medium Enterprises |
| title_fullStr | An Examination of the Opportunities and Challenges of Conversational Artificial Intelligence in Small and Medium Enterprises |
| title_full_unstemmed | An Examination of the Opportunities and Challenges of Conversational Artificial Intelligence in Small and Medium Enterprises |
| title_short | An Examination of the Opportunities and Challenges of Conversational Artificial Intelligence in Small and Medium Enterprises |
| title_sort | examination of the opportunities and challenges of conversational artificial intelligence in small and medium enterprises |
| topic | artificial intelligence (ai) conversational ai (cai) small and medium enterprises sme digital business digital transformation ai implementation literature review |
| url | https://rbes.fa.ru/jour/article/view/258/215 |
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