Improving the service quality of cross-border e-commerce: How to understand online consumer reviews from a cultural differences perspective

Improving the service quality of cross-border e-commerce: How to understand online consumer reviews from a cultural differences perspective

IntroductionCross-border e-commerce (CBEC) consumers come from different countries; thus, cultural differences may affect their evaluations and perceptions of service quality. This paper follows Hofstede’s framework as a theoretical anchor to explore how to use online consumer reviews that reflect c...

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Bibliographic Details
Main Authors: Linlin Han, Xu Han
Format: Article
Language:English
Published: Frontiers Media S.A. 2023-07-01
Series:Frontiers in Psychology
Subjects:
cross-border electronic commerce
cultural differences
online consumer reviews
service quality
empirical analysis
Online Access:https://www.frontiersin.org/articles/10.3389/fpsyg.2023.1137318/full

Internet

https://www.frontiersin.org/articles/10.3389/fpsyg.2023.1137318/full

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