Dimensions of CSR in Online Communication of Pharmaceutical Companies: A Comparative Study
The article focuses on analysis of online communication of pharmaceutical companies in the field of CSR. It is based on the fact that there are specific segments in the economy, which are called sensitive sectors. Even though they are often perceived as irresponsible in their nature, there are effec...
| Главные авторы: | , |
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| Формат: | Статья |
| Язык: | English |
| Опубликовано: |
Center for International Scientific Research of VŠO and VŠPP
2019-12-01
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| Серии: | International Journal of Entrepreneurial Knowledge |
| Предметы: | |
| Online-ссылка: | http://www.degruyter.com/view/j/ijek.2019.7.issue-2/ijek-2019-0009/ijek-2019-0009.xml?format=INT |