Dimensions of CSR in Online Communication of Pharmaceutical Companies: A Comparative Study
The article focuses on analysis of online communication of pharmaceutical companies in the field of CSR. It is based on the fact that there are specific segments in the economy, which are called sensitive sectors. Even though they are often perceived as irresponsible in their nature, there are effec...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Center for International Scientific Research of VŠO and VŠPP
2019-12-01
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| Series: | International Journal of Entrepreneurial Knowledge |
| Subjects: | |
| Online Access: | http://www.degruyter.com/view/j/ijek.2019.7.issue-2/ijek-2019-0009/ijek-2019-0009.xml?format=INT |
| _version_ | 1811292586727440384 |
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| author | Džupin Milan Džupinová Zuzana |
| author_facet | Džupin Milan Džupinová Zuzana |
| author_sort | Džupin Milan |
| collection | DOAJ |
| description | The article focuses on analysis of online communication of pharmaceutical companies in the field of CSR. It is based on the fact that there are specific segments in the economy, which are called sensitive sectors. Even though they are often perceived as irresponsible in their nature, there are effective communication tools, which can used to increase positive corporate image. The present study is a part of a larger research that we conducted in the segment of pharmaceutical industry. We used information about companies available on their websites as a research material. We reviewed their availability on websites, but we also reviewed the content on which companies usually focus in terms of social engagement. Our research was supposed to prove that there are considerable differences among companies in our sample. We analyzed (qualitative content analysis) collected data (basic corporate documents like mission, vision and corporate values) using statistical procedures. These documents are crucial to corporate strategies, and often deal with responsibility issues which are then transformed into business strategies, tactics and programs. According to the nature of the research the generalization of the information provided is relatively limited. |
| first_indexed | 2024-04-13T04:47:36Z |
| format | Article |
| id | doaj.art-19f64cfefedd406cadc70c6f7fedd07c |
| institution | Directory Open Access Journal |
| issn | 2336-2960 |
| language | English |
| last_indexed | 2024-04-13T04:47:36Z |
| publishDate | 2019-12-01 |
| publisher | Center for International Scientific Research of VŠO and VŠPP |
| record_format | Article |
| series | International Journal of Entrepreneurial Knowledge |
| spelling | doaj.art-19f64cfefedd406cadc70c6f7fedd07c2022-12-22T03:01:48ZengCenter for International Scientific Research of VŠO and VŠPPInternational Journal of Entrepreneurial Knowledge2336-29602019-12-0172415210.2478/ijek-2019-0009ijek-2019-0009Dimensions of CSR in Online Communication of Pharmaceutical Companies: A Comparative StudyDžupin Milan0Džupinová Zuzana1Constantine the Philosopher University in Nitra, Nitra, Slovak RepublicInstitute for State Control of Veterinary Biologicals and MedicamentsNitra, Slovak RepublicThe article focuses on analysis of online communication of pharmaceutical companies in the field of CSR. It is based on the fact that there are specific segments in the economy, which are called sensitive sectors. Even though they are often perceived as irresponsible in their nature, there are effective communication tools, which can used to increase positive corporate image. The present study is a part of a larger research that we conducted in the segment of pharmaceutical industry. We used information about companies available on their websites as a research material. We reviewed their availability on websites, but we also reviewed the content on which companies usually focus in terms of social engagement. Our research was supposed to prove that there are considerable differences among companies in our sample. We analyzed (qualitative content analysis) collected data (basic corporate documents like mission, vision and corporate values) using statistical procedures. These documents are crucial to corporate strategies, and often deal with responsibility issues which are then transformed into business strategies, tactics and programs. According to the nature of the research the generalization of the information provided is relatively limited.http://www.degruyter.com/view/j/ijek.2019.7.issue-2/ijek-2019-0009/ijek-2019-0009.xml?format=INTcorporate social responsibility (csr)pharmaceutical industrysensitive sectorcontent analysism14m31q13 |
| spellingShingle | Džupin Milan Džupinová Zuzana Dimensions of CSR in Online Communication of Pharmaceutical Companies: A Comparative Study International Journal of Entrepreneurial Knowledge corporate social responsibility (csr) pharmaceutical industry sensitive sector content analysis m14 m31 q13 |
| title | Dimensions of CSR in Online Communication of Pharmaceutical Companies: A Comparative Study |
| title_full | Dimensions of CSR in Online Communication of Pharmaceutical Companies: A Comparative Study |
| title_fullStr | Dimensions of CSR in Online Communication of Pharmaceutical Companies: A Comparative Study |
| title_full_unstemmed | Dimensions of CSR in Online Communication of Pharmaceutical Companies: A Comparative Study |
| title_short | Dimensions of CSR in Online Communication of Pharmaceutical Companies: A Comparative Study |
| title_sort | dimensions of csr in online communication of pharmaceutical companies a comparative study |
| topic | corporate social responsibility (csr) pharmaceutical industry sensitive sector content analysis m14 m31 q13 |
| url | http://www.degruyter.com/view/j/ijek.2019.7.issue-2/ijek-2019-0009/ijek-2019-0009.xml?format=INT |
| work_keys_str_mv | AT dzupinmilan dimensionsofcsrinonlinecommunicationofpharmaceuticalcompaniesacomparativestudy AT dzupinovazuzana dimensionsofcsrinonlinecommunicationofpharmaceuticalcompaniesacomparativestudy |