Dimensions of CSR in Online Communication of Pharmaceutical Companies: A Comparative Study

Dimensions of CSR in Online Communication of Pharmaceutical Companies: A Comparative Study

The article focuses on analysis of online communication of pharmaceutical companies in the field of CSR. It is based on the fact that there are specific segments in the economy, which are called sensitive sectors. Even though they are often perceived as irresponsible in their nature, there are effec...

Bibliografiset tiedot
Päätekijät:	Džupin Milan, Džupinová Zuzana
Aineistotyyppi:	Artikkeli
Kieli:	English
Julkaistu:	Center for International Scientific Research of VŠO and VŠPP 2019-12-01
Sarja:	International Journal of Entrepreneurial Knowledge
Aiheet:	corporate social responsibility (csr) pharmaceutical industry sensitive sector content analysis m14 m31 q13
Linkit:	http://www.degruyter.com/view/j/ijek.2019.7.issue-2/ijek-2019-0009/ijek-2019-0009.xml?format=INT

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