Issues of brand capital loss risk analysis
The article describes issues accompanying the analysis of the risk of brand capital loss resulting from risk assessment and the specificity of the subject of assessment. It was proposed to adopt a definition of risk as a feature of a situation in which it is possible to quantify threats. The researc...
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| Format: | Article |
| Language: | English |
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Rzeszow University of Technology
2020-06-01
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| Series: | Humanities and Social Sciences |
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| Online Access: | https://hss.prz.edu.pl/hss/article/view/25 |