Media Output Score, a New Indicator for Measuring Online Media Coverage
Communications professionals have widely recognized the importance of media coverage measurement. Despite having been discredited in measuring media coverage, either by the scientific community or by industry main organizations, advertising value equivalency (AVE) continues, nevertheless, to be a me...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2023-12-01
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| Series: | Journalism and Media |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2673-5172/5/1/3 |