Developing a Mobile Service-Based Customer Relationship Management System Using Fuzzy Logic
Customer relationship management (CRM) has gained lately widespread popularity in many industries. With the development of economy and society, customers are unsatisfied with the stereotyped products. As customers usually describe their demands in nature language, the demands are often conflicting w...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Springer
2010-12-01
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| Series: | International Journal of Computational Intelligence Systems |
| Subjects: | |
| Online Access: | https://www.atlantis-press.com/article/2116.pdf |