The influence of consumer personality traits on mobile shopping intention

The influence of consumer personality traits on mobile shopping intention

Purpose – This study aims to increase the understanding of the drivers of mobile shopping, by analyzing when and how two personality traits – value consciousness and shopping enjoyment – impact mobile shopping intention through usefulness and ease-of-use perceptions. Design/methodology/approach – To...

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Bibliographic Details
Main Authors: Zaira Camoiras-Rodriguez, Concepción Varela
Format: Article
Language:English
Published: Emerald Publishing 2020-12-01
Series:Spanish Journal of Marketing-ESIC
Subjects:
personality traits
m-shopping
value consciousness
tam
shopping enjoyment
Online Access:https://www.emerald.com/insight/content/doi/10.1108/SJME-02-2020-0029/full/pdf?title=the-influence-of-consumer-personality-traits-on-mobile-shopping-intention

Internet

https://www.emerald.com/insight/content/doi/10.1108/SJME-02-2020-0029/full/pdf?title=the-influence-of-consumer-personality-traits-on-mobile-shopping-intention

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