The influence of consumer personality traits on mobile shopping intention
Purpose – This study aims to increase the understanding of the drivers of mobile shopping, by analyzing when and how two personality traits – value consciousness and shopping enjoyment – impact mobile shopping intention through usefulness and ease-of-use perceptions. Design/methodology/approach – To...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Emerald Publishing
2020-12-01
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| Series: | Spanish Journal of Marketing-ESIC |
| Subjects: | |
| Online Access: | https://www.emerald.com/insight/content/doi/10.1108/SJME-02-2020-0029/full/pdf?title=the-influence-of-consumer-personality-traits-on-mobile-shopping-intention |
