Brand expertise, impulsiveness and materialism aggravate unhealthy food products buying among young adults despite pricing and sin tax interventions

Brand expertise, impulsiveness and materialism aggravate unhealthy food products buying among young adults despite pricing and sin tax interventions

AbstractBuilding upon the stimulus-organism-response (S-O-R) and the hedonic motivation theories, this study aims to assess the effects of consumer awareness variables viz. unhealthy product knowledge (PK), brand expertise (BE), perceived price and tax policy interventions (PTP), and personality tra...

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Bibliographic Details
Main Authors: P. V. Thayyib, Imran Anwar, Sulphey M. M., Naveed Yasin, Ali Thabit Yahya
Format: Article
Language:English
Published: Taylor & Francis Group 2024-12-01
Series:Cogent Business & Management
Subjects:
Impulsive buying
materialism
consumer behavior
sin taxes
hedonic motivation
unhealthy products
Online Access:https://www.tandfonline.com/doi/10.1080/23311975.2023.2296147

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https://www.tandfonline.com/doi/10.1080/23311975.2023.2296147

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