FIGUR WANITA SEBAGAI PENARIK PANDANG DALAM IKLAN

In order to gain brand awareness effectively%2C advertiser use unusual and sometimes inappropriate form of creatifity to make their ads more memorable such method includes the use of women s sexual attractions which%2C on the other hand%2C causes in fraction of ethical norms. Will this be called a d...

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Bibliographic Details
Main Author: Andrian D. Hagijanto
Format: Article
Language:English
Published: Petra Christian University 2000-01-01
Series:Nirmana
Online Access:http://puslit2.petra.ac.id/ejournal/index.php/dkv/article/view/16048