FIGUR WANITA SEBAGAI PENARIK PANDANG DALAM IKLAN
In order to gain brand awareness effectively%2C advertiser use unusual and sometimes inappropriate form of creatifity to make their ads more memorable such method includes the use of women s sexual attractions which%2C on the other hand%2C causes in fraction of ethical norms. Will this be called a d...
Main Author: | Andrian D. Hagijanto |
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Format: | Article |
Language: | English |
Published: |
Petra Christian University
2000-01-01
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Series: | Nirmana |
Online Access: | http://puslit2.petra.ac.id/ejournal/index.php/dkv/article/view/16048 |
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