Ways of art appropriation by the advertising
Based on the different ways of appropriation of the artistic visual<br />representations by the advertising communication, proposed by Lucia Santaella (2005) – imitation of the ways of composing and incorporation of the artistic image – this article presents, as of the examination of advertise...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Escola Superior de Propaganda e Marketing
2013-09-01
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| Series: | Comunicação, Mídia e Consumo |
| Subjects: | |
| Online Access: | http://revistacmc.espm.br/index.php/revistacmc/article/view/339 |