Factors Influencing E-Wallet Payment Usage in E-Marketplace: Digital Marketing Class Student Survey

This study aims to determine what factors influence the preferences of marketplace consumers in making payments. Several payment methods were identified in this study on several e-marketplaces in Indonesia. The factors studied in this study are perceived ease of use, perceived usefulness and experie...

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Bibliographic Details
Main Authors: Pretisila Kartika Putri, Rezky Pramurindra
Format: Article
Language:English
Published: Universitas Muhammadiyah Purwokerto 2023-01-01
Series:Kompartemen: Jurnal Ilmiah Akuntansi
Subjects:
Online Access:https://jurnalnasional.ump.ac.id/index.php/kompartemen/article/view/13546