Contributions of Functional Magnetic Resonance Imaging in Market Research: Obstacles and Perspectives
Purpose – The purpose of this research is to determine the way functional magnetic resonance imaging (fMRI), as a research tool in neuromarketing, is used and to analyze important elements of conducting such research, as well as defining all relevant terms regarding neuromarketing and consumer neuro...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Faculty of Economics & Business, Zagreb, CROMAR (Croatian Union of Marketing Associations)
2021-01-01
|
| Series: | Tržište |
| Subjects: | |
| Online Access: | https://hrcak.srce.hr/file/392405 |