Cross-sectional multimedia audit reveals a multinational commercial milk formula industry circumventing the Philippine Milk Code with misinformation, manipulation, and cross-promotion campaigns

Cross-sectional multimedia audit reveals a multinational commercial milk formula industry circumventing the Philippine Milk Code with misinformation, manipulation, and cross-promotion campaigns

The Philippine Milk Code was enacted in 1986 to protect breastfeeding and reduce inappropriate marketing of breastmilk substitutes (BMS). The Philippine Milk Code is categorized as “substantially aligned” with the International Code of Marketing of Breast-milk Substitutes (“the Code”), but its provi...

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Bibliographic Details
Main Authors: Donna Isabel S. Capili, Janice Datu-Sanguyo, Claire S. Mogol-Sales, Paul Zambrano, Tuan T. Nguyen, Jennifer Cashin, Roger Mathisen
Format: Article
Language:English
Published: Frontiers Media S.A. 2023-02-01
Series:Frontiers in Nutrition
Subjects:
breastfeeding
commercial milk formula
content analysis
cross-promotion
inappropriate marketing
media monitoring
Online Access:https://www.frontiersin.org/articles/10.3389/fnut.2023.1081499/full

Internet

https://www.frontiersin.org/articles/10.3389/fnut.2023.1081499/full

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