Factors Influencing Electronic Brand Love and E-Loyalty
This research aims to evaluate the effect of consumer traits, service quality, perception-based factors, customer satisfaction, and e-trust on electronic brand love and e-loyalty. In this study, a cross-sectional survey is conducted based on the questionnaire method to collect data from a sample of...
| Main Authors: | , , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Tehran
2023-04-01
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| Series: | Journal of Information Technology Management |
| Subjects: | |
| Online Access: | https://jitm.ut.ac.ir/article_92362_e75c731f9793097775da4fb8a0ab75a2.pdf |