The Influence of Tourist Attraction Type on Product Price Perception and Neural Mechanism in Tourism Consumption: An ERP Study

The Influence of Tourist Attraction Type on Product Price Perception and Neural Mechanism in Tourism Consumption: An ERP Study

Qiang Wei,1,* Dong Lv,1,2,* Shuna Fu,3,* Dongmei Zhu,1 Minxiao Zheng,1 Si Chen,3 Shihang Zhen4 1Department of Psychology, Jianghan University, WuHan, People’s Republic of China; 2School of Business Administration, Huaqiao University, Quanzhou, People’s Republic of China; 3Dep...

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Bibliographic Details
Main Authors: Wei Q, Lv D, Fu S, Zhu D, Zheng M, Chen S, Zhen S
Format: Article
Language:English
Published: Dove Medical Press 2023-09-01
Series:Psychology Research and Behavior Management
Subjects:
tourist attractions
price perception
neuromarketing
event-related potentials
p2
lpp
Online Access:https://www.dovepress.com/the-influence-of-tourist-attraction-type-on-product-price-perception-a-peer-reviewed-fulltext-article-PRBM

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https://www.dovepress.com/the-influence-of-tourist-attraction-type-on-product-price-perception-a-peer-reviewed-fulltext-article-PRBM

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