Leatherby Libraries from Home: Online and Social Media Response to the COVID-19 Pandemic
Starting March 11, 2020, the day that Chapman University announced that classes would transition immediately to remote in response to the COVID-19 pandemic, the Leatherby Libraries dramatically shifted its marketing strategy and the use of social media to communicate with the student body, facult...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Marketing Libraries Journal
2021-11-01
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| Series: | Marketing Libraries Journal |
| Subjects: | |
| Online Access: | https://journal.marketinglibraries.org/fall2021/11_MLJv5i2.pdf |