The presumed reader in car advertisements published in Teresina's printed newspapers, from 1950 to 2002

This article aims to present how the image of the presumed reader has been built in the printed newspapers of the city of Teresina (Piaui State, Brazil), with them being the following: O Piauí, Folha da Manhã, O Dia, and Diário do Povo. In order to do so, we have researched the bibliography referent...

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Bibliographic Details
Main Authors: Francisco Alves Filho, Samarina Soares de Sá
Format: Article
Language:English
Published: Universidade Federal de Santa Catarina, Programa de Pós-graduação em Linguística 2015-08-01
Series:Fórum Linguístico
Subjects:
Online Access:https://periodicos.ufsc.br/index.php/forum/article/view/34727