Marketing research of medical services quality

The aim of the article. The aim of the article is to identify and to analyze the characteristics of medical services quality and marketing research of medical services quality. The results of the analysis. The task of medical services is the proper control of health of the population and applicatio...

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Bibliographic Details
Main Author: B.T. Alkaravani
Format: Article
Language:English
Published: Sumy State University 2014-03-01
Series:Marketing i Menedžment Innovacij
Subjects:
Online Access:http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2014_1_124_131.pdf