Motion to innovation: Brand value sources have (not) changed over time
Innovation drives the expansion of economies in a global dimension. This is also the reason why contemporary researches indicates the trend of incorporation of the innovation to the strategic concept of brand value building and managing. It has been proven, that innovation is relevant source of bran...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
EDP Sciences
2017-01-01
|
| Series: | SHS Web of Conferences |
| Subjects: | |
| Online Access: | https://doi.org/10.1051/shsconf/20173901010 |