Planning of marketing activity in an insurance company
In the article theoretical approaches in relation to planning of marketing activity in an insurance company are examined. Stages of marketing activity planning in insurance company are offered.
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| Format: | Article |
| Language: | English |
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Sumy State University
2012-12-01
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| Series: | Marketing i Menedžment Innovacij |
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| Online Access: | http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2012_4_130_135.pdf |