Planning of marketing activity in an insurance company
In the article theoretical approaches in relation to planning of marketing activity in an insurance company are examined. Stages of marketing activity planning in insurance company are offered.
| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
Sumy State University
2012-12-01
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| Series: | Marketing i Menedžment Innovacij |
| Subjects: | |
| Online Access: | http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2012_4_130_135.pdf |
| _version_ | 1827363200939589632 |
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| author | Е.A. Smirnova |
| author_facet | Е.A. Smirnova |
| author_sort | Е.A. Smirnova |
| collection | DOAJ |
| description | In the article theoretical approaches in relation to planning of marketing activity in an insurance company are examined. Stages of marketing activity planning in insurance company are offered. |
| first_indexed | 2024-03-08T07:45:37Z |
| format | Article |
| id | doaj.art-1a79db855d5e492d8d497448b2bca4a4 |
| institution | Directory Open Access Journal |
| issn | 2218-4511 |
| language | English |
| last_indexed | 2024-03-08T07:45:37Z |
| publishDate | 2012-12-01 |
| publisher | Sumy State University |
| record_format | Article |
| series | Marketing i Menedžment Innovacij |
| spelling | doaj.art-1a79db855d5e492d8d497448b2bca4a42024-02-02T16:21:55ZengSumy State UniversityMarketing i Menedžment Innovacij2218-45112012-12-0134130135Planning of marketing activity in an insurance companyЕ.A. SmirnovaIn the article theoretical approaches in relation to planning of marketing activity in an insurance company are examined. Stages of marketing activity planning in insurance company are offered.http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2012_4_130_135.pdfinsurance companyinsurance marketingplanning of marketing activitystrategic and tactical plans |
| spellingShingle | Е.A. Smirnova Planning of marketing activity in an insurance company Marketing i Menedžment Innovacij insurance company insurance marketing planning of marketing activity strategic and tactical plans |
| title | Planning of marketing activity in an insurance company |
| title_full | Planning of marketing activity in an insurance company |
| title_fullStr | Planning of marketing activity in an insurance company |
| title_full_unstemmed | Planning of marketing activity in an insurance company |
| title_short | Planning of marketing activity in an insurance company |
| title_sort | planning of marketing activity in an insurance company |
| topic | insurance company insurance marketing planning of marketing activity strategic and tactical plans |
| url | http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2012_4_130_135.pdf |
| work_keys_str_mv | AT easmirnova planningofmarketingactivityinaninsurancecompany |