Characteristics of brands and place branding on the Internet
This study aims to clarify the concepts of brand and branding in the new Internet environment, as complex processes that can be applied anywhere: to a physical good, a service, a store, an organization, an idea or a place. Assuming that brands have deeper meanings for consumers than the basic chara...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Transilvania University of Brasov Publishing House
2018-07-01
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| Series: | Bulletin of the Transilvania University of Braşov: Series VII: Social Sciences, Law |
| Subjects: | |
| Online Access: | http://webbut.unitbv.ro/Bulletin/Series%20VII/2018/BULETIN%20I%20PDF/16%20Briciu.pdf |