Influencers in social media and the problem of authenticity: a theoretical essay
Technological changes have, especially in the last few years, triggered changes in social, economic and cultural levels, including consumption based on digital platforms; this shift have contributed to the unveiling of new forms of consumption, production and digital advertising. Using a theoretical...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
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Instituto Brasileiro de Estudos e Pesquisas Sociais
2023-06-01
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| Series: | Revista Eletrônica de Ciência Administrativa |
| Subjects: | |
| Online Access: | https://www.periodicosibepes.org.br/index.php/recadm/article/view/3715 |