Role of Experience in Customer Self-Congruity to Maintaining Loyalty: A Study on Fashion Store
Objective: This study aims to understand the interrelationship between customer experience, self-congruity, and customer loyalty in the fashion industry. Previous studies have examined the direct effect of self-congruity on loyalty without taking into account the factor of customers’ shopping experi...
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| Format: | Article |
| Language: | English |
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Cracow University of Economics
2017-09-01
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| Series: | Entrepreneurial Business and Economics Review |
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| Online Access: | http:////eber.uek.krakow.pl/index.php/eber/article/view/236 |