The Importance of Qualitative Market Research in Corporate Research
As a corporate market researcher, I believe that qualitative and quantitative research cannot be seen as a contradiction but as two cohesive and supplementary areas. My definition is decision- not methodology-orientated and shows them as the poles of a continuum. Since corporate market research take...
Main Author: | |
---|---|
Format: | Article |
Language: | deu |
Published: |
FQS
2004-05-01
|
Series: | Forum: Qualitative Social Research |
Subjects: | |
Online Access: | http://www.qualitative-research.net/index.php/fqs/article/view/597 |