The impact of knowledge management on "the success of customer relationship management” considering the mediating role of organizational factors (Case: Bank Melli Iran)
The objective of present article is to study the effect of knowledge management considering mediating role of organizational factors. This is an empirical research and the research method is descriptive survey. Research statistical population consists of 5480 staffs of Bank Melli Iran located in Teh...
| Main Authors: | , , |
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| Format: | Article |
| Language: | fas |
| Published: |
Allameh Tabataba'i University Press
2015-08-01
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| Series: | مطالعات مدیریت کسب و کار هوشمند |
| Subjects: | |
| Online Access: | https://ims.atu.ac.ir/article_1961_e054d2ddb96b6c622157b81aa5e9bab7.pdf |