Business Model Opportunities in Brick and Mortar Retailing Through Digitalization
Purpose: In current retailing, digitalization provides new value creation mechanisms that increase competition and offer customers myriad options to fulfil their needs. Increasing complexities in the retail field has instigated restructuring, pressuring traditional retailers to reconsider their busi...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Aalborg University Open Publishing
2021-02-01
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| Series: | Journal of Business Models |
| Online Access: | https://journals.aau.dk/index.php/JOBM/article/view/5803 |