SMART DIGITALIZATION: HOW BANK SULSELBAR TURNS THE PERCEPTION OF CONVENIENCE INTO AN ACTIVE INTEREST OF CREDIT CUSTOMERS
The banking sector has been impacted by digital strategies aimed at increasing access to financial services in an era of rapid growth in information technology and internet penetration. Digital strategies require promotions to influence customer perception and interest. This article looks at how Ba...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Kristen Indonesian Paulus
2023-01-01
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| Series: | Accounting Profession Journal (APAJI) |
| Subjects: | |
| Online Access: | https://ojsapaji.org/index.php/apaji/article/view/177 |