Gestion de la complejidad en un entorno competitivo; la complicada relación entre la eficacia y los valores sociales

This article emphasizes the importance of a focus on social values for the organization’s management in a competitive enviroment. It points out the dangers of the directive speech that talks about competition and success without considering the ways, wich only thinks about the conquer of the markets...

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Bibliographic Details
Main Author: Jorge Ricardo Etkin
Format: Article
Language:English
Published: Universidade Federal de Santa Catarina 2003-01-01
Series:Revista de Ciências da Administração : RCA
Subjects:
Online Access:https://periodicos.ufsc.br/index.php/adm/article/view/5514