Sunk Cost Dilemma Behavior: The Contribution Marketing Expenses towards Financial Performance
Marketing expenses can drove the financial performance of a company, but sometimes it was only a sunk cost. The sunk cost dilemma behavior can confuse a financial manager, confounding decisions about whether to invest in marketing. Thus, this study aimed to explain the relationship between marketing...
| Váldodahkkit: | , |
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| Materiálatiipa: | Artihkal |
| Giella: | English |
| Almmustuhtton: |
Universitas Merdeka Malang
2018-10-01
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| Ráidu: | Jurnal Keuangan dan Perbankan |
| Fáttát: | |
| Liŋkkat: | http://jurnal.unmer.ac.id/index.php/jkdp/article/view/1871 |