The contribution of the e-consumer in building brand awareness through social media
This study aims to explain the importance of e-consumer participation in the process of building brand awareness through social media, and this study used an online questionnaire as well as an offline questionnaire to conduct experimental research, collected and analyzed the data of 394 samples thr...
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| Format: | Article |
| Language: | Arabic |
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University of Boumerdes
2023-08-01
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| Series: | المجلة الدولية للأداء الاقتصادي |
| Subjects: | |
| Online Access: | https://ijep.dz/index.php/IJEP/article/view/85 |