The contribution of the e-consumer in building brand awareness through social media

The contribution of the e-consumer in building brand awareness through social media

This study aims to explain the importance of e-consumer participation in the process of building brand awareness through social media, and this study used an online questionnaire as well as an offline questionnaire to conduct experimental research, collected and analyzed the data of 394 samples thr...

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Bibliographic Details
Main Author: Abderrazak KADI
Format: Article
Language:Arabic
Published: University of Boumerdes 2023-08-01
Series:المجلة الدولية للأداء الاقتصادي
Subjects:
social media
e-consumer
brand posts
Consumer behaviour
Online Access:https://ijep.dz/index.php/IJEP/article/view/85

Internet

https://ijep.dz/index.php/IJEP/article/view/85

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