On the logic of business plan composition

This article presents examples for improving the effectiveness of business plans by focusing on the logical structure of their composition.

Bibliographic Details
Main Authors: Jeff Trailer, Chester Wolford
Format: Article
Language:English
Published: Emerald Publishing 2001-03-01
Series:New England Journal of Entrepreneurship
Online Access:https://www.emerald.com/insight/content/doi/10.1108/NEJE-04-01-2001-B005/full/pdf?title=on-the-logic-of-business-plan-composition