Commercial Ergonymy in Pre-Revolutionary and Present-Day Russia: A Shift of Patterns

The paper presents a comparative study of modern and pre-revolutionary ergonyms of Ekaterinburg, analysing two data snapshots (taken on the turn of the 19th–20th centuries and these days), based on advertising texts in regional media. The study of modern ergonyms also uses the Yellow Pages business...

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Bibliographic Details
Main Authors: Polina A. Rozhkova, Maria E. Ruth
Format: Article
Language:Russian
Published: Izdatelstvo Uralskogo Universiteta 2020-07-01
Series:Вопросы ономастики
Subjects:
Online Access:http://onomastics.ru/en/content/2020-volume-17-issue-2-13