Impact of Social Media Tourism Advertisement Factors on Visit Intention of Customers
As an increasing trend in tourism, many customers have been showing great interest in it, relying on credible and trustworthy sources of information. The purpose of this study is to examine the impact of different advertisement characteristics such as persuasive argument quality and source...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
National University of Modern Languages (NUML), Islamabad
2020-06-01
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| Series: | NUML International Journal of Business & Management |
| Subjects: | |
| Online Access: | https://nijbm.numl.edu.pk/index.php/BM/issue/view/46/Impact%20of%20Social%20Media%20Tourism%20Advertisement%20Factors%20on%20Visit%20Intention%20of%20Customers |