Characteristics of marketing of industrial innovations in the region

The aim of the article. The article explores the concept of the essence and specificity of formation of the marketing system of scientific and technical products in the region. The author analyses the current state of market of innovations in the regions. The article defines factors affecting the ar...

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Bibliographic Details
Main Author: Zabarna Eleonora Mykolayivna
Format: Article
Language:English
Published: Sumy State University 2014-12-01
Series:Marketing i Menedžment Innovacij
Subjects:
Online Access:http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2014_4_11_19_0.pdf