Benarkah Niat Beralih Dipengaruhi oleh Kewajaran Harga, Inconvenience, dan Atribut Produk Baru dengan Biaya Beralih Sebagai Moderasi
This study aims to analyze the influence of price fairness, inconvenience, and new product attributes to switching intentions with switching costs as moderators. This research was conducted on Surakarta people who have the intention to switch from tobacco cigarettes to electric cigarettes. The data...
| Main Authors: | , |
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| Format: | Article |
| Language: | Indonesian |
| Published: |
APMAI Press
2017-10-01
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| Series: | J-MKLI (Jurnal Manajemen dan Kearifan Lokal Indonesia) |
| Subjects: | |
| Online Access: | https://journal.apmai.org/v2/index.php/jmkli/article/view/10/13 |