The Role of Hypertext in Consumer Decision Making. The Case of Travel Destination Choice
Travel is one of the most popular items people tend to be comfortable with purchasing over the Internet. Hypertext is a form of electronic text composed of blocks of words (or images) linked electronically by multiple paths, chains, or trails. This study explores the importance of hypertext in the t...
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| Format: | Article |
| Language: | English |
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Cognitione Foundation for the Dissemination of Knowledge and Science
2012-01-01
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| Series: | Journal of Entrepreneurship, Management and Innovation |
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| Online Access: |
http://jemi.edu.pl/uploadedFiles/file/all-issues/vol8/issue3/JEMI_Vol_8_Issue_3_2012_Article_5.pdf
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