Dark satisfaction in Guanajuato’s Mummies Museum visitors
Purpose: The purpose of this study is to explain the determinants of the degree of visit satisfaction to the Guanajuato Mummies Museum. The study contributes to the literature related to perceptions and attitudes of museum visitors, by identifying what factors explain the satisfaction with the visit...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
International Hellenic University
2023-06-01
|
| Series: | Journal of Tourism, Heritage & Services Marketing |
| Subjects: | |
| Online Access: | https://www.jthsm.gr/vol9iss1/9-1-2.pdf |