IMC: PROMOSI, IKLAN DAN SPONSOR ROKOK STRATEGI PERUSAHAAN MENGGIRING REMAJA UNTUK MEROKOK
Marketing communication strategies of tobacco companies more incentive and innovative. This is because competition between tobacco companies and the rise of anti-smoking campaigns. But tobacco company marketing communications strategy often used youth as its target market, as evidenced by the promot...
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| Format: | Article |
| Language: | English |
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Muhammadiyah University Press
2014-06-01
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| Series: | Benefit Jurnal Manajemen dan Bisnis |
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| Online Access: | http://journals.ums.ac.id/index.php/benefit/article/view/1370 |