IMC: PROMOSI, IKLAN DAN SPONSOR ROKOK STRATEGI PERUSAHAAN MENGGIRING REMAJA UNTUK MEROKOK
Marketing communication strategies of tobacco companies more incentive and innovative. This is because competition between tobacco companies and the rise of anti-smoking campaigns. But tobacco company marketing communications strategy often used youth as its target market, as evidenced by the promot...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Muhammadiyah University Press
2014-06-01
|
| Series: | Benefit Jurnal Manajemen dan Bisnis |
| Subjects: | |
| Online Access: | http://journals.ums.ac.id/index.php/benefit/article/view/1370 |
| _version_ | 1819267031699030016 |
|---|---|
| author | Ardy Dharmawan Salim |
| author_facet | Ardy Dharmawan Salim |
| author_sort | Ardy Dharmawan Salim |
| collection | DOAJ |
| description | Marketing communication strategies of tobacco companies more incentive and innovative.
This is because competition between tobacco companies and the rise of anti-smoking campaigns.
But tobacco company marketing communications strategy often used youth as its target market, as
evidenced by the promotion, advertising and sponsorship that uses style, icon and all imaging
about teenagers. Not only that, music events, school, sports, etc are thepreferred young children
and adolescents followed into areas of marketing tobacco products either directly or indirectly,
such as sponsorship |
| first_indexed | 2024-12-23T21:10:42Z |
| format | Article |
| id | doaj.art-1b297be5512f427c9fb6df5f97425cb7 |
| institution | Directory Open Access Journal |
| issn | 1410-4571 2541-2604 |
| language | English |
| last_indexed | 2024-12-23T21:10:42Z |
| publishDate | 2014-06-01 |
| publisher | Muhammadiyah University Press |
| record_format | Article |
| series | Benefit Jurnal Manajemen dan Bisnis |
| spelling | doaj.art-1b297be5512f427c9fb6df5f97425cb72022-12-21T17:31:05ZengMuhammadiyah University PressBenefit Jurnal Manajemen dan Bisnis1410-45712541-26042014-06-0117158651125IMC: PROMOSI, IKLAN DAN SPONSOR ROKOK STRATEGI PERUSAHAAN MENGGIRING REMAJA UNTUK MEROKOKArdy Dharmawan SalimMarketing communication strategies of tobacco companies more incentive and innovative. This is because competition between tobacco companies and the rise of anti-smoking campaigns. But tobacco company marketing communications strategy often used youth as its target market, as evidenced by the promotion, advertising and sponsorship that uses style, icon and all imaging about teenagers. Not only that, music events, school, sports, etc are thepreferred young children and adolescents followed into areas of marketing tobacco products either directly or indirectly, such as sponsorshiphttp://journals.ums.ac.id/index.php/benefit/article/view/1370promotion, advertising, sponsorship, cigarette |
| spellingShingle | Ardy Dharmawan Salim IMC: PROMOSI, IKLAN DAN SPONSOR ROKOK STRATEGI PERUSAHAAN MENGGIRING REMAJA UNTUK MEROKOK Benefit Jurnal Manajemen dan Bisnis promotion, advertising, sponsorship, cigarette |
| title | IMC: PROMOSI, IKLAN DAN SPONSOR ROKOK STRATEGI PERUSAHAAN MENGGIRING REMAJA UNTUK MEROKOK |
| title_full | IMC: PROMOSI, IKLAN DAN SPONSOR ROKOK STRATEGI PERUSAHAAN MENGGIRING REMAJA UNTUK MEROKOK |
| title_fullStr | IMC: PROMOSI, IKLAN DAN SPONSOR ROKOK STRATEGI PERUSAHAAN MENGGIRING REMAJA UNTUK MEROKOK |
| title_full_unstemmed | IMC: PROMOSI, IKLAN DAN SPONSOR ROKOK STRATEGI PERUSAHAAN MENGGIRING REMAJA UNTUK MEROKOK |
| title_short | IMC: PROMOSI, IKLAN DAN SPONSOR ROKOK STRATEGI PERUSAHAAN MENGGIRING REMAJA UNTUK MEROKOK |
| title_sort | imc promosi iklan dan sponsor rokok strategi perusahaan menggiring remaja untuk merokok |
| topic | promotion, advertising, sponsorship, cigarette |
| url | http://journals.ums.ac.id/index.php/benefit/article/view/1370 |
| work_keys_str_mv | AT ardydharmawansalim imcpromosiiklandansponsorrokokstrategiperusahaanmenggiringremajauntukmerokok |