Marketing researches of price risks of industrial enterprise Маркетинговые исследования ценовых рисков промышленного предприятия
The methods of authentication of marketing price risks that are based on determination of price elasticity of demand and price sensitiveness of consumers are considered in the article. It is offered to for an estimation price elasticity of demand to apply the methods of analysis of dynamics of sales...
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| Format: | Article |
| Language: | English |
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PH "INZHEK"
2012-03-01
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| Series: | Problemi Ekonomiki |
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| Online Access: | http://www.problecon.com/pdf/2012/3_0/141_146.pdf |