Moderating Effects of Consumers’ Personal Innovativeness on the Adoption and Purchase Intention of Wearable Devices
A wearable device integrates portable computers and electronics into gadgets and other accessories that are worn on the human body. It presents challenges for designers and developers to create products that will be functional, attractive, and socially acceptable on bodies. In this paper, we identif...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
SAGE Publishing
2022-11-01
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| Series: | SAGE Open |
| Online Access: | https://doi.org/10.1177/21582440221134798 |