Género, guerra e políticas do corpo: uma análise crítica multimodal da metáfora na publicidade
This paper deals with an aspect of ‘doing femininity’ in advertising, namely, the participation of women in commercial beauty practices. Specifically, the focus is on how the achievement of beauty is metaphorically conceptualized in advertising as a serious struggle – as war! Of concern is how the d...
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| Format: | Article |
| Language: | English |
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Centro de Estudos de Comunicação e Sociedade (CECS)
2012-06-01
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| Series: | Comunicação e Sociedade |
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| Online Access: | https://revistacomsoc.pt/article/view/1559 |