Seeing the EU from Outside its Borders: Changing Images of Europe

This paper outlines the importance of the studies of EU external perceptions in the Asia-Pacific region in the times of global multipolar redesign and an ongoing eurozone sovereign debt crisis. It links understanding of the concepts of EU external images and EU international ‘branding’ to the conduc...

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Bibliographic Details
Main Authors: Chaban Natalia, Holland Martin
Format: Article
Language:English
Published: Sciendo 2013-12-01
Series:Baltic Journal of European studies
Subjects:
Online Access:https://doi.org/10.2478/bjes-2013-0018