Use of Logistic Regression for Understanding and Prediction of Customer Churn in Telecommunications
Customer churn, loss of customers due to switch to another service provider or non-renewal of commitment, is very common in highly competitive and saturated markets such as telecommunications. Predictive models need to be implemented to identify customers who are at risk of churning and also to di...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Czech Statistical Office
2019-06-01
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| Series: | Statistika: Statistics and Economy Journal |
| Subjects: | |
| Online Access: | https://www.czso.cz/documents/10180/88506448/32019719q2_129_mandak_analyses.pdf/550e60c0-149c-42ce-9bfa-b449002b10c6?version=1.0 |