To use or not to use teenage Afrikaans in HIV prevention messages directed at Afrikaans teenagers in Pretoria
The high HIV prevalence among young people makes them a prime target for HIV prevention campaigns, such as South Africa’s “loveLife” campaign. One way to deliver document-mediated HIV messages directed at the youth is to use a language style to which they can relate. Drawing on the Communication Acc...
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| Format: | Article |
| Language: | Afrikaans |
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Stellenbosch University
2012-12-01
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| Series: | Stellenbosch Papers in Linguistics Plus |
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| Online Access: | https://spilplus.journals.ac.za/pub/article/view/85 |